Week 1 – 4th March 2019

It is finally the Final Major Project has arrived, which is the last project I will doing at College. I was given the brief from Alice on what exactly I needed to do to complete this project and how we are supposed to present. With that she gave out a dates and documents page which showed when I will be finishing my project, which is the 14th of June.

For my FMP, I needed to annotate my brief to help gain a better understanding of the criteria. By doing this, it allowed me to analyse and examine how to achieve the best grade possible, and what tasks I would need to undertake, in order to achieve that. I also decided produced mind maps, in which I gathered different ideas to create my initial ideas, as well as, to help me to expand my creative thinking and allow me to develop my ideas. By mind mapping, it allowed me to reflect and really think about the ideas in which I originally had. This would help me to be able to begin to think about my process and progress of my work and show the journey in which I will be taken to be able to show the finished idea of my work. In order to gather my ideas together, I decided to mindmap in my sketchbook – so then I can reflect and evaluate while I am further into my project.

After mindmapping and annotating my brief, I decided to create a Gantt Chart to be able to keep an eye on my time schedule while doing this project.



I also created a skills audit and a time frame guide so then Ill be able to know what I need to do and where I can go from what I can do to what I want to do.

Initial Idea

After thinking about my initial idea of what I could do and mindmapping out the format and context of what I could put my idea in I decided that making a smoke bomb fashion brand was the best idea for me and I would put it on a blog & instagram page. During the past 2 years, I absolutely fell in love with photography and really wanted to explore more further in that, but also creating a brand for fashion photography and Instagram, I find that it will be more explorative for what I want to do in the future. However my initial 3 ideas was a mental health campaign, a smoke bomb fashion brand and a art exhibition of different photos of landscapes and the initial formats I was going to put these in was a brand, magazine or a billboard.


I continued researching upon my initial idea, and creating a mood boards to help convey my ideas. Because of how I researched my project, it began to help me move forward with my project and actually make sure that the idea I want to do is my final ideas. While researching upon my work and expanding upon my idea while looking at existing products. This allowed me to interpret different creative ideas. Which allowed me to start to know my product and start to understand my target audience in which I am aiming to learn to convey my work to approach my target audience and create an interest for it. Researching my project allows me to grasp my idea well, and allow me to begin to know the areas in which I am going to produce my work for. This will make me understand my work well and the areas in which I will need to research upon and improve, so then I can have the best outcome of my work.

Week 2 – 11th March

After making sure on the type of product I want to create, I decided to begin research in existing products, which will relate to the work I want to produce. This allowed me to gather and have further ideas, create a product in which I like and what I want to work with. I decided to use different media platforms (Pinterest & Google) it helped me to become influenced and to motivate myself with more ideas and become more creative with my ideas.  After collating my mood boards to help convey my product, it also helped me begin to visualise the product in which I want to create. This will also help me further along in my project as I can reflect using my mood boards as well, as well as when I start creating test products or even have a test shoot. This will allow me to interpret the style of photography that I liked seeing and create a similar products to the existing products that I have been looking at, but with very different elements of each ideas, that will which appeals to me but also my target audience. By researching upon existing brands on instagram and different blogger, it will help me to create clothing ideas and images of the style of blog posts I would like to do in this FMP called Blank Canvas.

Also within this week, I decided to start creating my pitch for the upcoming week, which I decided to put a lot of effort in it as I want to show that my creativity from this year to the previous year has changed dramatically, especially since my Narratives product and how I felt like that was one of the best work I had ever done and it turned out amazing. So now I want to improve my work much more and become much more creative with my ideas and begin to make it look perfect. While creating my pitch, I decided to do some artist research into a photographer that will influence my work quite a bit.

Artist research

Alex Millichamp – Photographer & Filmmaker (@shotbychamp)

He has been a creator since a very young age, always trying to take some new art form was my favourite past time growing up. From acting to dancing, photography to free running, he would consistently be finding new ways to challenge himself. He trained in dancing and has worked with professionally with many companies, such as Northern Ballet company, BBC and Princess Cruise to name a few. Despite his years of experience and training, his real passion for creativity has always been behind the scenes.

After shifting his career to Photography, he has worked consistently as a freelancer in the industry for the past 3 years. From working with companies such as Venture, Flip-out and Rolling Pictures, to his most recent adventures of being Roadtrip (UK’s current biggest boyband) full-time content creator. His goals are to push the boundaries of story-telling, be it through photos or film, and to make his audience feel something as they consumer his work. He wants to inspire & educate, but most importantly he wants to have fun in the process.

This photographer has an amazing talent that is shown progressively in his work and it is something that I want to put towards my work to make it much more creative that what I would hope for it to be.

Test Products

As I was creating a brand, I decided to look at different logos for brands and decided that for a instagram page, it would be a good idea for me to create my logo in a circle. As I wanted to create my logo before the pitch, as I thought that it would be better if I asked which one of the three logos people prefer. So while I was creating the logo,  it truly made me think of the colour scheme that I imagine using in my final product. Thereby, it makes me want to start to expand my creative ideas even further, so then I know what I want to do within creating my brand.

Target Audience

Also this week, I decided to create my ideal customer avatar for my ideal product.

One of my customer avatars is Kayla, who is a 20 year old university art student in London, who likes walking past the designer shop, but because she is a student she cant afford to buy herself them so she buys the knock-off Primark version but is still always scrolling through social media looking through social media to get fashion ideas of outfits that she could wear in the future. However, she lives with her partner in London with a dog as well.

Another one of my ideal customer avatars is called Chase, who is a 19 year old college drop-out from LA – who is a rising social media influencer and wants to go onto acting but is not rich enough or well-known enough to have acting lessons, so is starting of his career on social media. He lives with another friend and they get into mischief whenever possible. His clothes aren’t from designer brands but he likes to buy clothes from thrift shops that looks expensive but they aren’t. He gets a lot of his clothing inspiration from social media as he wants to find out what the next trend he needs to set.

While learning about my target audience, I decided to learn about the demographics of an instagram page as well. I decided to learn about the instagram statistic for marketers and here is what’s been shown (

  • 7 out of 10 hashtags on Instagram are branded.
  • An estimated 71% of US business use Instagram.
  • 80% of users follow a business on Instagram.
  • Instagram mobile Ad revenue hit nearly $7 billion in 2018
  • 25% of instagram Ads are single videos however, instagram Ads increased by 28% in the 2nd half of 2017.
  • Post with a location get 79% more engagements
  • 70% of instagram posts don’t get seen.
  • Instagram users engage more on weekdays.
  • 80% of influencers prefer instagram for brand collaboration
  • Instagram photos generate 36% more engagement than videos.
  • 65% of Top-performing instagram posts feature products.
  • Photos with a face get 38% more likes
  • User-generated content has a 4.5% higher conversion rate.
  • The most used instagram filter is Clarendon.
  • 50% of instagram captions & comments contain emojis
  • 59% of 18 – 29 year olds use Instagram & 80% of all instagram users live outside the USA.


The information and demographics that I researched here wasn’t very relevant to my project further down the line – so, I will be researching more into the demographics of a blog instead of the demographics of an instagram page.

Week 3 – 19th March

This week, I had my pitch and got the feedback for that, which on all occasions was very positive and I know now what I need to do to have a more powerful product – I then spoke to my teacher and we spoke about how I could do a lifestyle brand and what I could do to go towards the next stage of this project. So, I will be doing what I originally was planning a blog and a instagram page but with a lifestyle theme instead of a fashion brand.


With this I also decided to do a questionnaire – however this is before my idea-change to a lifestyle blog and instagram account. Here are the results:

  1. Do you like my initial idea? If not, why?
  • Yes, I like you idea, will turnout out very well
  • Sure
  • Yes, could be interesting
  • Yes x9
  • Yes, try to be creative with how you use the smoke.

From these results, people have said that they like my initial idea.

2. Target audience

  • Yes, maybe even younger e.g. 14 and up could appeal to a younger age – it look ‘cool’ & ‘trendy’
  • People who like bright colours
  • Yes x8
  • Sure yes
  • Anywhere from aged 16-19 – I think all young people (college to university)

According to audience feedback, my target audience was spot on.

3. What do you think the overall theme of my product is?

  • Fashion but using smoke bombs
  • Visual
  • Fashion
  • Fashion smoke? I don’t know
  • Fashion + colour?
  • Not sure
  • colourful
  • Not sure? Focus on smoke grenades?
  • I like the consistency – and conveying mental health
  • Decent
  • smoke x2
  • Smoke bombs only because we haven’t seen the clothes yet.

My theme that the questionnaire revealed was fashion (which is now changing to lifestyle), colour and smoke.

4. Existing products

  • In fashion magazine/ instagram page
  • Nope x9
  • Stuff on pinterest
  • Other brands? – clothing or fashion

According to my feedback, no one knew what to say for my existing products.

5. Colours

  • Pink x6
  • Purple x3
  • Red x4
  • Blue x5
  • Dark colour
  • Yellow x2
  • Ones that contrast the clothing or are complimented (see the colour wheel)
  • As many as possible
  • Different
  • Black

Most people think I should use the colours Pink and Blue. With some saying that I should either purple, red or yellow.

6. Preferred logo (I created 3 logos so then I can start my project with a sort of an idea however as my plan has now changed from my pitch I need to create new logos)

  • Logo 1 x2
  • Logo 2 x3
  • Logo 3 x8
  • Runway should be more centred
  • Grenade should be the right way round
  • Don’t think the font is good for the audience demographic

My preferred logo was logo 3 so I will be doing something like that.

7. Anything else…

Maybe the clothing can be paint splattered inspired or something bright.

Even though the feedback of the pitch was very promising, one of my lecturer wanted to sit down with me and tell me that it just wasn’t a strong enough topic for me and that I should not just stick to doing a fashion brand but instead, create a lifestyle brand and within this make a blog about lifestyle with mental health involved within it.


To begin to reach the higher marks for this project, I needed to establish a concept for this project so I decided that I decided on a fairly different angle then other peoples with the words that I will be using is ‘A little bit of colour in your life’ – this shows to me that I really want people to think that everyday is a day to smile as colour is such a positive representation of happiness, especially with the idea I have in my head is to mainly use the colour blue (which give connotation of a sunny day).

Colours and our mood

  • Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless. Black also implies submission. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Villains, such as Dracula, often wear black.
  • White – Brides wear white to symbolise innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colours. Doctors and nurses wear white to imply sterility.
  • Red – The most emotionally intense colour, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme colour, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say that red furniture should be perfect since it will attract attention.The most romantic colour, pink, is more tranquilising. Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy.
  • Blue – The colour of the sky and the ocean, blue is one of the most popular colours. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. Blue can also be cold and depressing. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms.
  • Green – Currently the most popular decorating colour, green symbolises nature. It is the easiest colour on the eye and can improve vision. It is a calming, refreshing color. People waiting to appear on TV sit in “green rooms” to relax. Hospitals often use green because it relaxes patients. Brides in the Middle Ages wore green to symbolize fertility. Dark green is masculine, conservative, and implies wealth. However, seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck.
  • Yellow – Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds metabolism.
  • Purple – The colour of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.
  • Brown – Solid, reliable brown is the colour of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather. Brown can also be sad and wistful. Men are more apt to say brown is one of their favorite colors.

Demographics of a lifestyle blog


The most active bloggers are younger people who have grown up during the blogging “revolution”, which started about seven years ago. Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population. This group is followed by the generation just behind them – people 20-years-old or under are 20.2% of the blogging landscape. This group is closely followed by 36-to-50 year-olds (19.4%), while bloggers who are 51-years-old and older only account for 7.1%.

Age distribution for bloggers


The difference between genders in the blogosphere is balanced with women making up 50.9% and males 49.1% of bloggers. This suggests that lifestyle blogs are gender neutral.

Gender distribution for bloggers

By Country

It should not be much of a surprise that the most bloggers (29.2%) are located in the U.S. In fact, there are more than four times as many bloggers in the U.S. as there are in the second most populated country within the blogosphere – the U.K., which is home to 6.75% of bloggers.

Japan accounts for the third-most bloggers (4.9%), followed by Brazil (4.2%), Canada (3.9%), Germany (3.3%), Italy (3.2%), Spain (3.1%), France (2.9%) and Russia (2.3%).

When you compared the number of bloggers to Twitter users by country, it is believed they are found many similarities. The biggest difference was activity by U.S. users – more than half of the tweets come from U.S, Twitter users, while only a third of blog posts are from the U.S.. The absence of bloggers from Indonesia and Australia within the top-10 is also interesting. In comparison, both countries rank among the top-10 of users within the Twittersphere.

Share by country of bloggers

By Province/State

When Sysomos broke down their data to do a closer analysis of blogger demographics in terms of region, California leads the way with 14.1%. This is almost double the amount of bloggers found in the second largest blogger populated state, New York (7.1%).

In a bit of a surprise, Ontario, Sysomos’ home province, ranked third with 5.6%, followed by Colorado (5.2%), Texas (4.37%), Pennsylvania (4.34%), Florida (4.2%), Washington (3.4%), Illinois (2.6%), Georgia (2.1%) and Virginia (2%). Among the other Canadian provinces, British Columbia is home to 1.65% of bloggers, while Quebec has 1.42%.

Share of bloggers by province / state

This information was from to find the demographic of the blogger whereas instagram demographic are similar, but also very different as well –

Which the information that has been stated on there has stated that in as of April 2019, it was found that 15% of global active instagram users were women between the ages of 18 – 24 years old. But the majority of the global Instagram population worldwide is 34 years old or younger.  

Teens and social media

With Instagram being one of the biggest social networks worldwide, it is definitely very popular with teenagers. As of last Autumn, Instagram ranked second in terms of preferred social network among teens in the USA, first position went to Snapchat. Teenagers are a highly engaged social media audiences, which was proven in a survey in April 2018, where 43% of teen respondents confessed to checking their social media on an hourly or even a more frequent basis. Teens are starting to feel more confident popular and better about themselves when using social media, and are apparently becoming less lonely, depressed and anxious. Social media is now starting to have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was discovered that 35% of teenagers with low social-emotional well-being reported to have experienced cyberbullying when using social media, this compared to the 5% of teenager with high social-emotional well-being who stated the same. As such, social media can have a big impact on already fragile states of mind.

The information for the blog demographics and also, the instagram demographics are extremely relevant for me at the moment and are going to be very useful when I start to create the lifestyle brand in full affect. However, I may want to research further into demographics of a blog further down the line.

Statement of purpose

I am going to be making a lifestyle brand using a blog, which will cover a whole range of topic such as mental health and spreading positivity through conversation and also, the colour palette of the blog itself. I will be making this for 15-35 year olds that are interested in learning about people’s lifestyles. This will target that specific audience as people in this age group are always scrolling through their phones and being invested into delving into a stranger’s life. 

Week 4 – 26th March

This week I decided to do more artist research around lifestyle bloggers – the person I researched is Hannah Gale, who is a 27-year-old ex-digital editor and journalist, turned full-time blogger, blogger & general social media animal. On her blog, she describe herself as ‘because where’s the fun in producing content for someone else, when you can just produce content on your own site, eh?’

She has owned her blog ( since her Kingston Uni days, but only really delved into the blogging world head-first in 2014. Since then she has written nostalgic lists about growing up in the noughts, shared the deepest, darkest corners of her brain in posts about mental health, and covered everything from fave ASOS buys to beauty hauls to tasty recipes. Her blog includes everything and anything that is relevant to your average British twenty-something girl. It’s a place to come when you’re feeling lost inside you own head. A place for inspiration, motivation, and mostly, as a place to remind you that you’re absolutely not alone.

I decided to look at different names for my project as my idea has changed and so the name ‘Runway Grenade’ wouldn’t work, so my ideas were:

  • The Art of Living
  • A Very Bright Life
  • Lifestyle overload

I think I  am going to go with ‘The Art of Living’ as I find that such a cool name and think it definitely describes my product very well. However, while researching if any of these names had been taken – the only one that seemed to not be used was ‘A Very Bright Life’, so I decided that this name would be a good idea to use and I asked people around me and they said that they preferred this name.

These are the statistics from my photography instagram account which may help during my


These are some of the statistic from my own personal Instagram account which I gained over a few weeks and as I am creating a instagram page as well as a blog I thought it would be a good idea to see how I could put my instagram page up.

Week 5 – 2nd April

This week I decided to create a test product of what I will be doing and it turned out quite well to start it off. I created one of the pages about music towards mental health – however, this is not the only blog post I will be creating. However, I decided to first create three logos to see the which colour would be best used for my logo, which then led me to ask people which one they prefer and they said that the first one looked like the Japanese flag, the orange one looked awful but the middle one could be a lighter blue and that would look like the perfect logo.

This is my logo that I decided on choosing as it was the one I preferred to choose and it looked well with the colour palette that I had in my head for my blogs. Which then lead to me creating a mockup for a blog post that I could create.

Easter holidays

These 2 weeks was the couple of weeks for a break, however I decided during these couple of weeks that I was going to do some work so I decided to think about if I was going to create an actual blog or create a few pages of the blog I may do in the future.

Week 6 – 23rd April

I began this week with my assessment panel,  which began to give me more ideas of how I could present this project – which I have decided that I will be creating an actual blog, under the name ‘A Very Bright Life’ . Which meant that I spent this week, deciding if I want to create a actual blog for this project or just make mockup, but if I created the mockups I would of had to create more blog posts instead of a blog post which I would be creating 8 blog posts for.


Week 7 – 30th April

This week, I decided to create my blog and write a few blog post which I have not uploaded yet but I will soon – I just need to finish them. I also got a few photos for the project as well. One will be used hopefully in a fashion shoot and the others will be used in a music blog post (how music helps with mental health (which ended up getting scrapped because it just didn’t fit well with my ideas))

These turned out perfectly – some are going to be a blog post that I am creating right now and the others are for a blog post that I will be writing in the future. However, with my blog I was really choosing what sort of blog themes that I want to use, which one of the themes I was going to use was Sequential, however while I was planning the blog out and starting to post blog it sort of didn’t sit with me but I decided to look into different blog themes and the one that sat with me was Dara as this ended up being the theme (without knowing it) that I created my mockup to look like.


Week 8 – 7th May

This week, I finished 2 blog posts and did some more market research but also some other types of research in general. I wanted to compare my design of what I am doing on my blog to other peoples so I have been comparing it to,,, and

These were the blog posts I decided to look at with Hannah Gales blog post being the most that I want to create and gives a very me-vibe that even though I am not going to copy her blog but all the blogs that I looked at I am going to be taking ideas from.

I also decided on mind mapping different blog posts that I could create with my ideas consisting of:

  • Five movies that make me emotional
  • 5 fashion trends that would push me out my comfort zone
  • My 20 by 30
  • Glimpse into my life (for a week)
  • 5 blogger who inspire me.

With the first blog post that I officially published being my a ‘About me’ blog post
(, however I decided on creating a featured image which was, looking back on, awful as it didn’t really go well with the idea of my blog.

Week 9 – 14th May

This week, I created more blog post and planned more which consisted of me talking about my bucket list, books I want to read this summer and also, 5 movies that make me emotional – which i on have one featured image for as it doesn’t look like I saved the first additions of each featured images for the blogs. However, I did decided the rest of the blog post that I will be writing and created some of the first look of the featured images for them.

Also, behind the scenes of my blog, I was creating different posts for my blog – however, some of them got scrapped because of the fact that they weren’t as good quality as the other blog post that I wanted to create. So with this I decided to scrap the idea of talking about music in mental health and a getting to know me post. However, these were the questions that I was going to talk about.

Where did you grow up? Where do you currently live? How tall are you? Dogs or Cats? Funniest moment throughout high school? What year were you born? Are you in/have you gone to college? What is your favorite drink? What is your spirit animal and why? You’re wearing perfume, what scent is it? Tea or Coffee? What are your life goals? What sports do you play or have you played? Have any books you read changed your life? What is your favorite movie?

Though, I decided that this was a rubbish idea and it really didn’t sit well with me doing this sort of blog post. However, towards the end of this week I had a massive breakdown as I decided to look at everyone else work and thought that mine was good enough which led me to step back and rethink of where I could go, which also meant that I decided to look at different magazines to get ideas from instead of being stuck in a state of depression and not knowing what to do, which now stepping forward into the next week has made me really want to have a good piece of work instead of it being lame. The magazines I looked like was Love magazine and Vogue, to help where I want to go next.

Week 10 – 21st May

Last week, I took a step back because of the fact I did have that breakdown – however, I decided to go in with a new plan and do 2 new blog posts which are interviews with 2 people (one is a teen wolf actress but also, a fellow blogger who I met both through instagram).

What should every woman try at least once in her life? What brings you the greatest joy? What brings you the greatest satisfaction? What is the best advice you’ve been given? Who do you follow on Instagram? What is on your bookshelf? What charity do you support? What is on your bucket list? What is on your perennial to-do list? What item in your closet do you wear the most? Who are your heroes? Who is on the guest list for your ideal dinner party? What is your greatest indulgence? What is on your nightstand? What quote do you live by? What is the best gift you’ve ever received? What is one thing people would be surprised to know about you? What is one thing you wish you knew when you were younger? What was the reason for starting your blog? The last question I am going to be asking is, tell me a bit about yourself.

The two people I interviewed are Maria Russell, whose answer to the 20 questions where:

I also got the opportunity to interview blogger, Lucy Blackall as well.

Both these people were so easy to interview and they were so nice to me as well, however before even doing the interview I had to ask if they are ok for me to ask them questions, so I decided to screenshot our conversation of when I asked (we’ve had previous conversation but I have taken these bits out.

While putting these two together, I decided to create 3 featured images which I will be using at the beginning of my blog posts. Also, to put them on my front page (the home page), I needed to use a tag that I could put on the tag bit, so I came up with the idea to use the tag ‘lifestyle, colour, mental health’.

This week, I also decided to scrap the instagram idea as I just didn’t think that creating the Instagram page was a good idea for me to pursue and I just think instagram was the worst idea for me to pursue further into this project.

Half term 27-31st May

During half term, I ended up working a lot so didn’t do that much but I did change the fonts around for the top text instead of having it Fondemento, I changed it to Alegreya and decided whether I wanted to use that or another font

With this I decided on Alegreya and this was the font that I pictured in my head. I also went on a photoshoot for a spontaneous trip out, however, I decided that it looked lame so I scrapped that idea as I didn’t feel like this was strong enough for my blog. However, I did get some good photos from it.

However, I am going to create a blog post about my trip to Ireland and the wedding that I went to.

Week 11 – 4th June

These week was hand in week for the product, so I decided to write one last blog post with the photos that I took last summer from Ireland.

These are for my blog post about my time at at Irish Wedding. Though some of the photos are not that good quality. I felt like they were perfect for a blog post as I was happy with how this mini project but also personal one ended up looking amazing and I got a ton of compliments for how well they turned out by certain people in my family and family friends as well.

I then decided that I needed to change my featured images to something more long, so that is what I did.


Though, there is so many featured images here – I decided to use the ones that have the typography Big Casion and also, the ones that don’t have an overshadow either.

Week 12 – 11th June

During this week, we had our final exhibition as a group and we all decided that the name of the exhibition should be ‘Sonder’ meaning the realisation that each random passerby is living a life as vivid and complex as your own. Within this week, we also decided that this is how we all felt during the FMP process, but also really gave both of the classes a word that describes all of us, as a collective, really well up both our classes. We had our exhibition on Wednesday and that morning I decided that I needed to plan out how I wanted my exhibit space to look. like. This lead me to researching about blogger desk and what a typical look & aesthetically pleasing desk looked like. I decided that the best way in showing this would to bring in a few things that I had previously used toward my project and made them come to life. Which shows what I have typically on my desk at home.

Also this week, I desperately needed to catch up quite – so my evening of this week where spent writing my production log and evaluation ‘reflection’. But also, I ended up finishing my sketchbook which I am very happy about.

After deadline day

After deadline day, I was asked to improve my practical production to make it look more professional, but also look more like Hannah Gales and Zoella’s. This was when I realised that the main similarity between all of the blogs that I looked at was pink – so I felt that it was going to be a good idea for me to make it look more like the blogs that I have seen for market research compared to the one that I had created. This led me looking at different themes for hours on end and I decided by the end of it to use Canard which is a flexible and versatile theme perfect for magazines, news sites, and blogs. It lets you highlight specific articles on the homepage and balances readability with a powerful use of photography — all in a layout that works on any device. This felt like it matched up with the other ones that I had seen previously while doing my market research. This also lead me to changing my font as well to the one I had before, which is Fondemento.

I then had to change the featured images to make them look more colourful instead of dull then I had before. I actually find these much more nice looking compared to the ones I had before.

Also, during this time I decided to change my logo as well to get rid of ‘A little bit of colour in your life’ and so then my audience is able to see my name better.

This then went a step further and I ended up changing my font again to Noto Sans, this was then it looked less medieval and more modern. However, the new change of my blog needed a new logo as well – I decided that I was going to call it Jess Arwen Lifestyle with A very bright life at the bottom.

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